Basics As the name says, Guild versus Guild (GvG) matches are fought between two guild parties. Guild matches take place as one of the following: * Rated matches in the official guild ladder. * An unrated "friendly match". * An unrated guild scrimmage between members of the same guild and alliance or with Guild Hall Guests Privileges. * As part of various tournaments hosted by ArenaNet and other groups. Guild Wars Factions Championship (GWFC) and the more recent Celestial Tournament are examples of other form of matches.