Kraft Hockeyville is a Canadian reality television series developed by CBC Sports and sponsored by Kraft Foods, the NHL and the NHL Players' Association in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. It will be entering its sixth season. The contest revolves around a central theme of community spirit, passion for hockey and Canada. The broadcast is directed by Mike Dodson and the website is managed by Lauren Paré. The winning community gets: The remaining communities in the Top 5 receive: