The Rio The Movie Promotion Event took place on April 13th, 2011. For 24 hours, farmers were able to see Blu's farm. Two special items will be available to Farmers who visit the Rio Farm. A special Rio Grow grows crops when used and a collectable decorative RIO Hang Glider can let players put up in their own farms. Rio was released in theaters on April 15th, 2011 in 3D.