GloboTech Industries is a large, American military company who have been long recognized as the worldwide leader in high-tech weaponry, and who is run by Gil Mars. At the start of the film they have bought Heartland Playsystems and want Irwin and Larry to design toys that are able to "play back". This company is filled with greedy, arrogance, ignorance and narcissistic people. They are considered responsible for the evil Commando Elite for their uprising.