At the time of its release, Snow White and the Seven Dwarfs was the subject of an enormous amount of publicity. Even negative thoughts surrounding the film, doubting its success, served to increase awareness. A press book was released, illustrated with art by Gustaf Tenggren. Walt Disney also participated in a radio interview with Cecil B. DeMille a day before the film's premiere in 1937, and short films touring the Disney studio were made. Publicity for the film is periodically still created, intended to promote the various rereleases of the film, for both domestic re-releases and international ones. In trailers and blurbs for the film, Snow White is often referred to as "the one that started it all".