The nonverbal PSAs feature an animated Grover in different scenarios shown buckling up or putting on a helmet, and then giving a thumbs up. Grover will be wearing the official international road safety symbol—a yellow Road Safety tag to show his support to the road safety cause. The three PSAs, animated by LA-based Rubicon Studios, were distributed to broadcasters in Africa, Asia, Europe, Latin America and the Middle East. The PSAs were intentionally animated with no dialogue so they could be shown anywhere without having to be dubbed in each country's native language, though Grover does have a few vocal effects provided by Eric Jacobson. An additional PSA, featuring Elmo and his dad, was created in 2013 in conjunction with Australian child safety advocates Kidsafe, the TAC, RACV and Holde