Rocky Golden is a promising young powerhouse, who has a million dollar look about him. Early in his career he floundered with Coastal Zone Championship Wrestling, where he was stuck with a poor gimmick ("Prince Adam") and a promotion style that did not suit his ring work. In 2006 he was signed up by TCW, who clearly saw in him the potential to be a huge star, and his career has been taking off ever since, benefitting massively from competing with other heavyweight competitors. In 2007, after a great run as a cocky heel, he was turned face to fight against the promotion's number one heel faction, The Syndicate. It seems that Rocky is being positioned as one of the company's main heroes as a result.