The LEGO Store in Austin, Texas is located in Barton Creek Square mall. The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families. The Pick-A-Brick wall features LEGO elements in a variety of colours and shapes in bulk. The "Living Room" is an interactive play area positioned in the center of the store designed for hands-on, minds-on play. The "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history & fun facts to entertain guests.