The Great American Bash 2004 was the 15th Great American Bash professional wrestling pay-per-view event, and the first produced by World Wrestling Entertainment (WWE). The event, presented by Subway, took place on June 27, 2004, at the Norfolk Scope in Norfolk, Virginia and was a SmackDown! brand-exclusive event. Three of the eight matches on the card were contested for a championship; one was lost while the other two were retained. The event grossed $325,000 with 6,500 ticket sales and received a 0.47 buyrate.