The Duke University, University of North Carolina at Chapel Hill (Duke-UNC) rivalry is a fierce rivalry, particularly in men's college basketball, between the Duke Blue Devils and North Carolina Tar Heels athletic teams. It is considered one of the most intense rivalries in all of sports: a poll conducted by ESPN in 2000 ranked the basketball rivalry as the third greatest North American sports rivalry, and Sports Illustrated on Campus named it the #1 "Hottest Rivalry" in college basketball and the #2 rivalry overall in its November 18, 2003 issue. The intensity of the rivalry is augmented by the proximity of the two universities, located only ten miles apart roughly along U.S. Highway 15-501 (aka Tobacco Road)- nine miles apart in straight-line distance, and the dissimilar funding structur