The 1960 Dallas Texans season was the inaugural season of Lamar Hunt’s American Football League franchise from Dallas, Texas. Head coach Hank Stram led the team to an 8–6 record and second place in the AFL’s Western Conference. The Texans set up offices in the Mercantile Securities Building, while Jerry Foss headquartered the AFL offices out of Dallas, as well. Reserved seats were USD $4, general admission USD $2 and high school students paid USD $.90 that initial season. Don Rossi served as the team’s General Manager until November when he was succeeded by Jack Steadman.