The neighbourhood's nickname "The Jungle" was given by cab drivers and police who found the area's streets hard to navigate, and often found themselves lost. This was not a reference to the film The Asphalt Jungle, nor to the area of Kingston, Jamaica with the same moniker. Recently, the media has used the name to reference the high levels of crime within the maze of affordable housing projects. Demographically, the area consists largely of immigrants from the Caribbean and East Africa, but there are also small pockets of Europeans.