Ow! Quit It is a catchphrase used by Bart when he is being hit by someone or something. It's first heard in the very first episode, "Simpsons Roasting on an Open Fire". When Lisa, Homer, and Maggie are poking his arm where he got his tattoo surgically removed. It was heard again in "Bart Gets Hit by a Car" when Dr. Hibbert touches his wound on his forehead and pokes him on his toe. The line is also heard in the video game, The Simpsons: Hit and Run. If Bart is zapped by the flying wasp cameras, he will occasionally say the line and coins will be lost.