Like with the main releases of FIFA, Lionel Messi featured on promotional images and the title screen of the game. Arda Turan was announced as an ambassador for the game in Turkey on 27 August 2014, with Eden Hazard announced as another ambassador for the video game on 15 September 2014. FIFA World, along with other EA free-to-play titles Battlefield Heroes, Battlefield Play4Free, and Need for Speed: World, went offline on 14 July 2015.