Boston Championship Wrestling Promotions will advertise this event starting on May 5, 2012 during the Bound For Greatness CPV. In February of 2012, BCW placed a bid on Wembley Stadium for 25 Million Dollars. BCW won the bid and was granted a guaranteed contract for Wembley Stadium to host Summer-Fest. The event will open with a ceremony and with the national anthem. The event will have a half show and will end with a closing ceremony. This will be Boston Championship Wrestling Promotions largest crowd in company histoy. With Wembley Stadium having 100,000 seats, BCW is hoping to fill ever seat.