The episode begins with the Krusty Krab, where Mr. Krabs is shown watching a show about extremely successful restaurants. He then looks at a chart depicting the Krusty Krab as the lowest restaurant in Bikini Bottom. Angered by this, Mr. Krabs and SpongeBob then attempt to make the Krusty Krab look better, but Mr. Krabs' cheap nature causes the attempt to be unsuccessful. Along with Patrick, SpongeBob and Mr. Krabs visit Sandy to get some information on how to make a restaurant very successful without spending too much money. This causes a subplot involving Sandy trying to find an answer to the question. While Sandy conducts some research, SpongeBob, Mr. Krabs, and Patrick then overhear a loud announcement revealing the production of a new restaurant in town. The trio then ask the announcer