ECCW began promoting its first shows in January 1996 under the ownership of veteran wrestler/promoter "Gorgeous" Michelle Starr, with assistance from Terry-Joe Silverspoon. The promotion initially operated solely on Vancouver Island in British Columbia, Canada, running shows in towns such as Port Alberni, Nanaimo, and Campbell River. The first ECCW Heavyweight champion was The Bodyguard. The title changed hands to "Superfly" Jimmy Snuka and John Rambo, before settling for longer periods of time with Michelle Starr and Mike Roselli.