Kyuubey is the main antagonist in the anime and manga series Puella Magi Madoka Magica, and had some minor roles in its spin-off mangas Kazumi Magica and Oriko Magica. He appeared as the "Messenger of Magic" who would grant wishes to girls. However, in return they sign a contract, and serve as a Puella Magi (Magical Girl). Their job was to kill Witches, creatures that fed on the hopes or dreams of ordinary people. However, this is actually just a distraction from Kyubey's true goal.