Southern Wrestling Alliance is a wrestling federation which officially opened in September 2015, created and run by wrestler Austin Matthews and media mogul Jason Voight. The goal is for a competitive, active, and exciting federation. with a balanced mixture of up and coming wrestlers with more experienced stars also on the roster. The company produces a two hour long show every week called Adrenaline. Every episode is aired live across the country on Thursday nights and aired on tape delay internationally but with the exception of pay-per-views, in which they are broadcast live.