Snowboarding's growing popularity is reflected in its recognition as an official sport: in 1985, the first World Cup was held in Zürs, Austria. The International Snowboard Federation (ISF) was founded in 1990 to provide universal contest regulations. In addition, the United States of America Snowboard Association (USASA) provides instructing guidelines and runs snowboard competitions in the U.S. today, high-profile snowboarding events like the Winter X Games, Air & Style, US Open, Olympic Games and other events are broadcast worldwide. Many alpine resorts have terrain parks.