Blueboy (ISSN 0279-3733) is a gay pornographic magazine with pictures of men in various states of undress, first published in California in 1975. Originally featuring more "softcore" images (e.g. male models were usually shown without erections), as well as fiction, news features, essays and social commentary, and articles on music and entertainment, the publication was largely regarded in the 1970s,1980s and early 1990s as a gay version of Playboy or Penthouse. Typical articles concerned social climbing, the latest fashions, picking up strangers, television and film reviews, and the secrets of love. But it would also touch on more pressing issues such as politics and gay rights.