At launch there were several variants, including the standard 2-door and 4-door saloon, and a convertible. The wood-framed estate called the Traveller, plus a panel van and a pick-up truck version were introduced later with the Series II upgrades. The Traveller was very popular, and remained in production until 1971, a year after the saloon had been discontinued. According to one author, the car has frequently been described by writers as typifying “Englishness.”