The British Invasion was a group of British writers who rose to prominence in the late 1980s while working on American comic books. The movement was most strongly associated with Alan Moore, Neil Gaiman and Grant Morrison, all writers who had previously worked on the British comic anthology series 2000 AD and who were subsequently recruited by DC Comics. These writers were seen as having a new and different sensibility to previous writers. Characteristics of the British Invasion included a greater sensitivity to language, more mature storylines, and a move away from the superhero genre. The invasion led DC Comics to create the Vertigo imprint to target the mature audiences of these writers. Consequently, DC Comics also abandoned using the Comics Code on their titles.