D23 was introduced on March 10, 2009 by Robert Iger during the company's annual meeting in Oakland, California. The name D23 refers to D for Disney and 23 for 1923, the year when Walt Disney arrived in Hollywood and the company was founded. Walt only came with a little amount of money and no job, as he is quoted as saying: "I came to Hollywood and arrived here in August 1923 with forty dollars in my pocket and a coat and a pair of trousers that didn't match. And one half of my suitcase had my shirts and underwear and things and the other half had my drawing materials..." The goal of D23 is to communicate with Disney fans by "placing them in the middle of the magic."