Milky Way and the Galaxy Girls is an original toyline mainly aimed at girls and developed by Lauren Faust of My Little Pony Friendship Is Magic fame. It's about girls with a planetary theme (known as the Girlaxy) similar to Sailor Moon and their various adventures. The main theme of the dolls is that there are many ways to be a girl, and it encourages girls to be their own unique selves while proving that being girly isn't a synonym for being lame. We have a forum discussion about it here.