Kringle is a barbarian that tries to ruin Frostvale . He was a king , jolly ice elf , that delivered gifts to boys and girls , flying on his sleight pulled by a flying render to his home base at the North Pole . He loved milk and cookies . Due to the dark magic of Visia the Shaper he became a evil version of himself , which is a malicious barbarian bent on destroying the holiday, and hungry for blood and bones. He wanted to conquer the world , starting with the town of Frostvale. His reindeer also became, due to Visia's magic , an evil , extra powerful Paindeer that feels no pain but can inflict quite a lot of it. He commands an army of Helves , which are evil ice elves that he brought along his warpath.