On 18 January 2010, ABC News reported Trijicon was placing references to verses in the Bible in the serial numbers of sights sold to the U.S. Military. The ABC News story was initiated by Mikey Weinstein and the Military Religious Freedom Foundation, after being alerted to the practice by multiple sources including active-duty servicemembers. Tom Munson, director of sales and marketing for Trijicon, said the practice of including the references was started nearly 30 years previously by the company's founder, devout Christian Glyn Bindon, who died in a 2003 plane crash.