Capital Disney was owned by GCap Media PLC (previously Capital Radio PLC before the company merged with GWR Group PLC) and was based at GCap Media's London offices in Leicester Square. The station broadcast twenty four hours a day with a series of presenter and music led programming. It was originally launched as Cube, but Capital Radio and the Walt Disney Company struck a deal in February 2002 which allowed Capital Radio to manage a British Radio service under the Disney Brand, similar to Radio Disney in the United States. The station launched on Digital Radio and Online, with DTV following later (directly replacing Cube). The station launched officially on 12 October 2002, having soft launched the month before on 16 September 2002.