Pheedo is a web feed management provider launched in 2003. Pheedo provides custom RSS feeds and management tools to premium publishers including news organizations, bloggers, podcasters and other web-based content publishers. Services provided to publishers include traffic analysis and an advertising system. Pheedo invented the methods used for powering online advertising using RSS feeds as the content source. A sibling/partner company, owned by Pheedo investor Transcosmos, operates in Japan licensing the Pheedo technologies.