From the synergistic combination between the publisher Andrea Corno, an employee of the bank BPM, and his best friend Luciano Secchi (later known by the pseudonym Max Bunker or Esselle ), with which it shares an interest in comics, derive the decision to open a new publishing house comic books Italian: born in 1960 the 'Editions Flying Serpent' with the first publication Viva! ',' [citation needed], including Secchi cared translations containing comic strips Americans like Tarzan and Prince Valiant of Hal Foster, Flash Gordon, Rip Kirby of Alex Raymond and Cino e Franco of Lyman Young, followed by the brave and Superalbo Gordon. The experience lasts about a year and is the basis for broadening the horizon of the publishing house publishing, one of the first steps is the change of name o