Ilya Novikov (February 11, 1982) was a celebrity contestant who appeared on Kto khochet stat' millionerom? on October 2, 2004 and won 125 000 rubles. On November 5, 2011 he appeared with Yelena Potanina, where they chose the risk format and set 400 000 rubles as their minimum amount. However, they answered the 11th question wrong and won 0 rubles. On the March 15 and March 29, 2008 episodes, Ilya acted as one of the Three Wise Men (one time with Askold Zapashny, one time with Yelena Orlova and twice with Boris Burda).