The first opened on October 2, 1996 in the Marketplace area of Disney Springs (formerly Downtown Disney) at Florida's Walt Disney World Resort. At approximately 51,000 square feet of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.