Although Burt Bacharach has cited "Alfie" as his personal favorite of his compositions, he and Hal David had not been very interested when approached by Ed Wolpin, who headed the composers' publishers Famous Music, to write a song to serve as a promotional tie-in with the upcoming film Alfie (a release from Paramount Pictures who owned Famous Music). Hal David would attribute the composers' disinterest to the title character's name being pedestrian: "Writing a song about a man called 'Alfie' didn't seem too exciting at the time."