That one sentence repeated over and over wouldn't make you want to view this page, would it? It's the same with video games - the same thing over and over gets boring after a while. Basically, replay value is how fun a game is after you've beaten it - either by starting a new game or by continuing the game after you've completed the main objective of it. This can be done in several ways: For examples on how not to do it, see Fake Longevity.