Gameloft's The Cold Never Bothered Me Anyway Contest began on 25th December 2016 and ended on 2nd January 2017. Nine (9) Winners will be selected from all successful entries received during the Sweepstakes Period in a random drawing on or about January 3rd, 2016. All winners will receive 1000 Gems which Average Retail Value (ARV) is $36.00 USD. The total ARV of the Sweepstakes is $324.00 USD.