the ToBe ToTe (suc) meme, born on the official 2b2t subreddit , involved players spelling "ToBe ToTe" in, on and around seemingly random places, around the world. Some were edits, and some were done in real life. The title of each post either proclaimed the author had found the sign while visiting a place, created the sign, or referred to the meme directly. It died down mid-may 2017.