Playas is a small unincorporated town in Hidalgo County, the "bootheel" of the southwestern part of the U.S. state of New Mexico. It is a former company town, named after a nearby former settlement along the Southern Pacific Railroad. It was developed by the Phelps Dodge Corporation in the 1970s for several hundred employees of its then-new Playas Copper Smelter, located ten miles south of the development. Over 250 rental homes, six apartment buildings, a bowling alley ("Copper Pins"), a bar (the "Feelgood Lounge"), grill, a rodeo ring, a helicopter pad, a fitness center, a shooting range and a swimming pool were built for the community, which even has its own zip code (88009). At its peak, the town had about 1000 residents.