The Avatar is the name used to refer to the protagonist (the player) of the Ultima games after Ultima IV. In Ultima IV, the Stranger completes a series of quests and becomes the Avatar: the embodiment of the Eight Virtues and a true hero of Britannia. The concept of the Avatar is to go against the darkness in one's nature and eternally strive for Virtue, highlighted by the phrase "The Quest of the Avatar is Forever." The Avatar is meant to be an example for everyone in Britannia of what could be accomplished if one but tried. This hero was never perfect, was never infallible, was only ever human, capable of both good and evil acts.