the entire context of a statement changes when the medium it is reproduced on is different than the media it was originally displayed on allowing the general public to hear words that were meant only for those who already agree anything said on the radio will disappear into thin air right after it is spoken print ads are permanent lies from the New York Times take 100 years to biodegrade (Friedman's column take six more months) 1. * the constitution gives broadcasters the right to say whatever they want; listeners were not given the right to listen