SOCME Training Academy is owned by the The Communication Group, a global, interactive digital media agency. SOCME Training Academy is an online social media training platform, which uses highly accessible learning modules to leverage the skill and knowledge of a social media strategist and the true art and science of creating a digital conversation. Clare Munn, co-Founder of SOCME Training Academy also defined the CQ (Communication Quotient), a theory that communication is a behaviour based skill that can be measured and trained. CQ measures the ability of people to communicate effectively with one another.