Why care about hiring women? Why hire women? Why would you want a diverse workplace? We live in a diverse world. Women make up slightly more than half the population. They make decisions about most consumer purchases. There's a good chance they are your customers. By having women on your team, you can better target your products for their intended audience. Diversity makes your team stronger. By bringing together different points of view, different personalities and life experiences, you build better teams. Studies show that teams with more women perform better