Created in 2001 by Danny Jillefski, United States Pro Wrestling has built its subsequent success around offering its fans a family-friendly product that is heavy on unabashed patriotism and 1980s wrestling nostalgia. The legendary Sam Strong became owner in 2006 and leveraged his enormous name value to make the company into a genuine player, turning the traditional 'Big Two' of SWF and TCW into a 'Big Three'.