Seryoga (real name ; , born 1976) is a popular Belarusian rapper and the owner of "KingRing" record label. Born in Gomel, Belarus, Seryoga grew up in a tough neighbourhood. His music became a unique combination of Russian folk music (chastushki, which features fast pronunciation of lyrics) with modern beats and original lyrics appealing to youth. In press releases this style was called спортивные частушки (sporty chastushki).Before his solo career Seryoga was part of "Контра да Банда" (Kontra da Banda) hip-hop group that was established in 2001 in Gomel. He also was part of ТТ-34 group for few months and later participated in ТТ-34 music video for song "Бум".First single "Загубили Лялю" appeared in summer 2002. In 2003 record label "Монолит" (Monolit) releases CD Maxi single "Загубили Лялю