APJAC International Productions was a movie production company founded in 1963 by Arthur P. Jacobs, who already headed his own publicity agency, The Arthur P. Jacobs Co., Inc. APJAC's first production was What a Way to Go!, directed by J. Lee Thompson. The 1964 comedy was initially intended as a vehicle for Marilyn Monroe, before her death in August 1962 left the role to Shirley MacLaine, and co-starred many of Jacobs' other PR agency clients. The successful movie was followed by plans for family musical Doctor Doolittle, while the company struggled to get approval for Jacobs' pet project, a movie adaptation of Pierre Boulle's French novel La Planète des singes (Planet of the Apes). Mort Abrahams was executive vice-president and associate producer (and later producer) of APJAC’s movies fro