Ultraman Max (ウルトラマンマックス Urutoraman Makkusu?) is the 19th installation in the Ultra Television Series, and started airing on 7 July 2005. After the darker series Ultraman Nexus, Tsuburaya featured a more traditional formula with weekly monsters and a lighter theme. Max has a strong environmental message: most monster and alien attacks have something to do with the environment. The tagline is Strongest! Fastest!! Max Power! Max Speed!! (最強! 最速!! Max Power! Max Speed!! Saikyō! Saisoku!! Max pawā! Max Speed!!?)