From Jim Henson's Red Book: The back of the calendar assured parents that it, “…contains all the color and fun of Sesame Street itself. Each month is a big, bright poster that features one of the Sesame Street learning goals.” These included everything from Measurement and Cooperation to Ecology and Counting (for the Count’s favorite month, October, of course). The illustrated months were bordered by humorous lessons or crafts instructions, topped off by involved photos with detailed costumes, sets, props and lighting. Some of the images were taken at the 19th Century Salmagundi Club on lower Fifth Avenue, taking advantage of the décor as a backdrop for Thanksgiving and Christmas.