On October 18, 2010, the television website Deadline.com reported that the USA Network was considering expanding into reality programming with a revival of Tough Enough. The website also reported that the show was expected to "run in tandem with USA's WWE Raw series." On January 3, 2011, both The New York Times and WWE further confirmed the revival, revealing that the revived series will begin airing Monday nights beginning on April 4, 2011 following WWE Raw, a day after WrestleMania XXVII. On the following week, Tough Enough will then be at its planned time slot before WWE Raw The revived series will be a co-production with Shed Media. "Stone Cold" Steve Austin is set to be the show's new host.