When 21CW debuted in 2001 with a cutting edge high-flying action-oriented product, they quickly gained alot of fans in the South and Midlands of the UK. Although a critical success, commercially they were a flop and struggled badly, under owner and founder Tyler Baker. Many people within 21CW knew it was going to be a tough battle heading into a car crash for them to survive and succeed. Baker tried his hardest, using his years of being a businessmen and his natural motivational speaking ability to push his workers on. However, in September 2006, on the brink of bankruptcy, they were taken over by UK celebrity Jeff Nova.