Mafia III Cultural References can be seen and heard throughout Mafia III. The city of New Bordeaux is a vast and culturally diverse universe that serves as the setting for the Mafia III game. As such, hundreds of historical and pop culture references can be seen and heard as you explore its many districts. Many of these references come in the form of New Bordeaux News broadcasts and various NPC conversation. Others can be found in various artwork and other printed material. Though few in number, there's a select handful of Easter eggs found in the game as well.