Bill Cullen: "And we're all here to pass 'Playword'."Jack Clark: "Yes, it's 'Playword'." - At the opening of a 1963 nighttime show 1975 (Password): ALLEN LUDDEN: Hi, I'm Allen Ludden, and these are the contestants. They'll be playing today with (insert celebrity names)... and the name of the/your game is Password!